2022 – Event
Ulysse Nardin #FreakWorldTour 2022 Singapore
Concept Art Direction UI/UX
The Ulysse Nardin #FreakWorldTour kicked off in Singapore. The immersive experience showcased pivotal pieces of the avant-garde collection and guests rubbed shoulders with Matthieu Haverlan, Chief Commercial Officer of Ulysse Nardin.
Project by: White Label Studio
Unleash the Freak in You
Summary: This interactive experience allows visitors to discover their Alter Ego through a personality quiz. The results then match them with a Freak ID as part of the campaign event.
Methodology: Touch screen; Single User
My Role: Concept, Art Direction, UX/UI Design, Transitions
Art Direction: Galaxy exploration with futuristic UI was intentionally designed to align the event’s theme and key visuals.