2023 – Corporate Gallery
Mapletree Corporate Gallery
Concept Art Direction UI/UX Illustration
Located within their flagship development, Mapletree Business City (MBC), the Mapletree Corporate Gallery aims to engage and entertain visitors as they enter the area. It allows Mapletree to showcase their global asset portfolio through interactive experiences, including Augmented Reality.
Project by: White Label Studio
Alexandra Precinct in Augmented Reality
Summary: This interactive experience invites visitors to explore the Alexandra Precinct through Augmented Reality. Using an iPad, visitors scan a printed map of the precinct to unlock insights into its landscaping decisions, architectural highlights, and prominent art installations by renowned artists. The experience includes immersive 360-degree virtual tours of MBC’s meeting room facilities and the precinct’s sports amenities.
Methodology: Augmented Reality using iPad; Single user
My Role: Concept, Art Direction, UX Design, UI Design, Graphics Design, Transitions
Art Direction: Reflecting Mapletree’s corporate branding, the use of orange is subtle, serving as an accent color. UI design maintains simplicity to contrast effectively with the complex, augmented 3D buildings.
Challenges Faced:
- Designing the AR marker for the precinct map posed challenges due to the need for uniqueness and complexity, which could affect AR content stability.
- Integration of detailed 3D assets slowed app performance, affecting user experience.
Solution:
- Conducted extensive testing of AR markers with developers and clients to manage expectations and demonstrate technical limitations.
- Simplified UI design and minimized transitions to optimize app memory usage. Collaborated closely with 3D designers to reduce poly counts and file sizes for smoother performance.
What I Learnt: Managing client expectations involves educating them about technological limitations, fostering understanding, and ensuring satisfaction with project outcomes.